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Meet the Cheese Shop that Accidentally Became a Sandwich Shop

EPISODE · Jun 5, 2025 · 58 MIN

Meet the Cheese Shop that Accidentally Became a Sandwich Shop

from San Diego Magazine's Happy Half Hour · host San Diego Magazine

#385 This week on Happy Half Hour, hosts Troy Johnson and Jackie Bryant welcome Mike and Jenny Eastwood of Smallgoods American Cheeses & Provisions—a La Jolla gem born out of NYC's Murray's Cheese and years in San Diego's farmers market trenches. The couple shares how a career in commercial production, a cheese cave internship, and a well-timed move from Byron Bay to San Diego turned into a sandwich-slinging, American cheese–championing neighborhood mainstay that happens to be in the same building where Mike worked 30 years ago at Spike & Mike's Festival of Animation. They talk COVID pivots, the cult of their curated cheese case, and why they believe the future of food lies in supporting small domestic producers. To follow Smallgoods click HERE.    Discover more at San Diego Magazine  

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Meet the Cheese Shop that Accidentally Became a Sandwich Shop

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