Meet The Franchise | Andrew Gibson | Tide Services

Meet Andrew Gibson, President and CEO of Tide Services at Procter & Gamble. While the $115 billion laundry and dry cleaning sector has spent decades defined by fragmented, outdated, local mom-and-pop operators, Tide Services delivers on two tech-enabled, premium models from the unmatched corporate infrastructure and brand equity of Procter & Gamble. On this episode of Meet The Franchise, 1851 Franchise Publisher Nick Powills sits down with Andrew Gibson to discuss Tide Services' strategic transition from a rigid single-store design into two highly scalable, multi-format national out-of-home laundry and dry cleaning platforms - Tide Cleaners & Tide Laundromat. Tide Services has expanded past 225 locations across more than 30 markets, capturing massive market share in this essential service category. With a 3–5 year mission focused heavily on market consolidation, corporate conversions, and geographic expansion into hot multi-unit markets like California, Texas, and New York, the brand is targeting multi-unit operators looking to diversify away from high labor demands. Need help finding a franchise to own? Join the Growth Club now!