Meet the Kaya Youth: Ambitious, Connected and Climbing the Wealth Ladder

from Kaya 959 · host Gugulethu Mfuphi

BrandMapp’s latest data reveals a youth audience unlike any other in South Africa — ambitious, financially upward‑moving, news‑engaged and career‑focused. Brandon de Kock, Director of Storytelling at BrandMapp, unpacks who the Kaya youth really are, how they consume news, what motivates them, and why they represent the next wave of emerging professionals. A Youth Month conversation filled with insight and optimism. Kaya FM

Episode metadata supplied by the publisher feed · Published Jun 25, 2026

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Meet the Kaya Youth: Ambitious, Connected and Climbing the Wealth Ladder

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