EPISODE · Feb 26, 2025 · 16 MIN
Meet the Man Responsible for Lighting Up Madison
from City Cast Madison · host City Cast
You’ve most likely noticed Dan Yoder’s handy work when driving through Madison. His company, Sign Art Studio, is responsible for the city’s most iconic signs: the huge new Orpheum marquee on State Street, the classic restored Badger Liquor sign a block away, the elegant, retro cool-looking Harvey House sign, and hundreds more. Bianca Martin sat down with Yoder to find out just how one becomes a “sign guy”, how many light bulbs it took to make the new Orpheum theater sign and why good design endures. This show originally aired Feb. 13, 2024 Wanna talk to us about an episode? Leave us a voicemail at 608-318-3367 or email [email protected]. We’re also on Instagram! You can get more Madison news delivered right to your inbox by subscribing to the Madison Minutes morning newsletter. Looking to advertise on City Cast Madison? Check out our options for podcast and newsletter ads. Learn more about the sponsors of this February 26th episode here: Dane County Humane Society
What this episode covers
You’ve most likely noticed Dan Yoder’s handy work when driving through Madison. His company, Sign Art Studio, is responsible for the city’s most iconic signs: the huge new Orpheum marquee on State Street, the classic restored Badger Liquor sign a block away, the elegant, retro cool-looking Harvey House sign, and hundreds more. Bianca Martin sat down with Yoder to find out just how one becomes a “sign guy”, how many light bulbs it took to make the new Orpheum theater sign and why good design endures. This show originally aired Feb. 13, 2024 Wanna talk to us about an episode? Leave us a voicemail at 608-318-3367 or email [email protected]. We’re also on Instagram! You can get more Madison news delivered right to your inbox by subscribing to the Madison Minutes morning newsletter. Looking to advertise on City Cast Madison? Check out our options for podcast and newsletter ads. Learn more about the sponsors of this February 26th episode here: Dane County Humane Society
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Meet the Man Responsible for Lighting Up Madison
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