Meet the Man Who Ran the NCAA and the U.S. Olympic Committees | Tuned Talks EP #1

In this episode Kevin Cramton talks with his mentor Dick Schultz, who he calls his "real life Yoda," about his incredible life journey through America's biggest changes. Dick shares amazing stories from growing up during the Great Depression, like how his dad started a brand new frozen food locker business, and how as a coach he led his Iowa basketball team to a huge upset win against number one ranked UCLA and John Wooden. They then compare those simpler times to today's complicated world of college sports, discussing how big money and rules like the transfer portal have changed everything for players and coaches.00:00 Welcome to Tuned Talks00:58 Meeting a Real Life Yoda02:30 Growing Up in Hard Times04:16 Dad's New Business Idea07:48 Learning to Adapt11:56 The Ice Box Business13:59 A Father's Life Lessons18:26 Working Together20:22 Old School Fun and Movies23:08 The Importance of Team Sports26:06 First Coaching experience with the Junior High Team27:54 “Field of Dreams” baseball moment32:18 Becoming a College Coach34:03 Beating the Number One Team and John Wooden37:01 Mentoring Players40:06 The Challenges of Recruiting42:05 How College Sports Have Changed44:58 Ideas to Fix College Sports52:01 The Future of College Conferences55:30 Paying for All the Other Sports01:03:46 The Pressure on Young Athletes01:06:54 Letting Kids Follow Their Own Dreams