Meet the ride hailing company crossing cultures to lead a truly global brand

In this episode of The CMO Show, we meet Tim Farmer, Head of Brand Marketing at DiDi, an app-based transportation service.  Tim's no stranger to crafting a brand that transcends linguistic and cultural boundaries to build stronger and authentic customer connections. He joined Mark to offer his tips on how APAC marketers can sharpen their cultural radar, reach new markets, and lead truly global brands.    You might also like: How WithYouWith Me amplifies diversity in tech talent How The Conversation is rising above the chatter How Adobe is driving dynamite digital experiences   The CMO Show is produced by ImpactInstitute, in partnership with Adobe. Visit our websites to learn more about what we do.  www.impactinstitute.com.au  https://business.adobe.com/au/