Meet The Superhumans: Directing the Paralympics Commercial

The Paralympics begin in London this Wednesday, and a commercial titled "Meet the Superhumans" is causing a lot of buzz.The commercial doesn’t just show athletes cruising to victory. In a startling flashback scene, footage of a car flipping over is interspersed with a pregnant woman in a hospital ward.Yet the overall mood is one of triumph, fitting for a summer in which blade runner Oscar Pistorius become the first double leg amputee to run in the 400 meters race in the Olympics. The UK's Channel Four is the official Paralympics broadcaster and the creative force behind a 90-second commercial. Tom Tagholm is the writer and director of Meet The Superhumans.