EPISODE · Jul 7, 2025 · 11 MIN
Meet Velvet Sundown - the band that doesn’t really exist
from What in the World · host BBC World Service
The Velvet Sundown have become a viral hit. The band have over a million streams on Spotify and are generating much discussion across the music community. Except the band and its members don’t actually exist. After weeks of speculation about whether they were real or not, the band have confirmed that they were AI. This has raised many questions about the ethics around AI and music, and whether it actually matters if an artist and their work is human or not. BBC journalist Tamzin Kraftman talks us through the story and discusses the development of AI in the music industry. Instagram: @bbcwhatintheworld Email: [email protected] WhatsApp: +44 330 12 33 22 6 Presenter: Iqra Farooq Producers: Josh Jenkins and Emilia Jansson Editor: Emily Horler
What this episode covers
The Velvet Sundown have become a viral hit. The band have over a million streams on Spotify and are generating much discussion across the music community. Except the band and its members don’t actually exist. After weeks of speculation about whether they were real or not, the band have confirmed that they were AI. This has raised many questions about the ethics around AI and music, and whether it actually matters if an artist and their work is human or not. BBC journalist Tamzin Kraftman talks us through the story and discusses the development of AI in the music industry. Instagram: @bbcwhatintheworld Email: [email protected] WhatsApp: +44 330 12 33 22 6 Presenter: Iqra Farooq Producers: Josh Jenkins and Emilia Jansson Editor: Emily Horler
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Meet Velvet Sundown - the band that doesn’t really exist
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