Meeting Customer Needs in Rural America, with Abby Carere

Abby Carere is an accomplished professional with a breadth of knowledge and experience in communication technology. Currently Vice President of Sales and Marketing for Conexon, Abby leads the company's client acquisition strategy and serves as a vital resource for Conexon's electric cooperative clients to efficiently and effectively deploy fiber-optic broadband to rural communities. A Kentucky native, Abby received her undergraduate degree from the University of Kentucky, where she majored in marketing. An interest in healthcare device sales led her to begin a career in direct business-to-business telecom sales, where she quickly stepped into leadership roles and continued to prove herself a powerful leader. Abby later discovered a passion for rural cooperatives and communities, partnering with them to efficiently deploy broadband in her current position at Conexon. Hear more from Abby and Cliff on providing easily accessible resources for clients for optimal results, efficiently recognizing and meeting the needs of key audiences and building sustainable partnerships. They also discuss the importance of broadband availability to connect rural American communities, unique characteristics of the rural lifestyle and more. Listen to this episode of OUTdrive now! What you'll learn: The unique approach of building centralized resources for clients to deliver quality content while streamlining processes and increasing efficiency Recognizing opportunities to meet additional customer needs and delivering an effective solution Insights into how Abby works with electric cooperatives to deploy fiber-optic broadband to rural communities How digital and telecommunication technologies continue to evolve More about the rural way of life and how Abby discovered her passion for connecting families and communities through telecommunications Establishing yourself as a trusted resource and advisor for clients The importance of a team mentality and working together to serve clients in all industries Guiding clients through opportunities in unknown territories Delivering quality services and strategic communications for individuals of all geographic locations to provide equal opportunities