Meeting the Needs of Gen Z & Gen Alpha's Gaming Preferences with Jen MacLean of Dragon Snacks Games

Jen MacLean, co-founder and CEO of a new studio, Dragon Snacks Games, is building social role-playing experiences that resonate with younger audiences. Formerly Xbox's General Manager of Creator Partnerships, she managed top partner relationships and co-led content strategies. With a passion for gaming, she also held senior roles in game development, driving worldwide business development at AWS and serving as Executive Director for the IGDA and IGDA Foundation. In this episode, Jen shares her journey in the gaming industry and the vision behind Dragon Snacks Games. She offers insights into designing safe, engaging games for Gen Z and Gen Alpha, exploring their unique preferences and how to capture their attention. Jen also highlights the importance of fostering clear values and principles in startups and explains how Dragon Snacks Games aims to fill critical gaps in the gaming industry.