Meeting the Sustainability Agenda in Disposable Hygiene

There is a sustainability agenda in disposable hygiene, and fulfilling that agenda will continue to put pressure on research and development departments, supply chains, and consumer education. Biodegradable claims, for example, have been appearing in an increasing number of disposable hygiene products, however many of these claims might not align with consumers' understanding of what biodegradability means. For instance, some products that are biodegradable actually need to be processed at a special facility. This distance between product claims and consumer's understanding of those claims highlights the need for more consumer education to meet the sustainability agenda.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.