Meeting Your Customers Where They Are - The Kula Ring

What this episode covers

Michael Blake, Director of Marketing for KM International, joins Jeff and Carman to discuss his company’s ecommerce launch, the evolution of their trade show strategy, and how he thinks video will be the differentiator between manufacturers that get ahead and ones that fall behind. In discussing these different marketing and sales tactics, Michael gets at the heart of KM International’s forward-thinking strategy: meeting their customers where they already are.

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Frequently Asked Questions

How long is this episode of The Kula Ring?

This episode is 29 minutes long.

When was this The Kula Ring episode published?

This episode was published on November 12, 2019.

What is this episode about?

Michael Blake, Director of Marketing for KM International, joins Jeff and Carman to discuss his company’s ecommerce launch, the evolution of their trade show strategy, and how he thinks video will be the differentiator between manufacturers that get...

Can I download this The Kula Ring episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.