EPISODE · Mar 6, 2026 · 56 MIN
Meg Talks AI Summaries and EEAT with Tom Ritter
from NJ Criminal Podcast · host Legal Podcasting
AI is already deciding which lawyers show up as the authority when scared consumers search “what happens if I was just arrested in New Jersey?”—long before they ever click on a website.In this episode, former NJ prosecutor and NJ Supreme Court Certified Criminal Trial Attorney Meg McCormick Hoerner talks with Tom Ritter of Jornio.com about how Google’s AI summaries and LLMs are changing the business of law in criminal and family practice.They cover:NJ’s new technology CLE requirement and how ethics regulators are talking about AIWhy EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) matters more than generic SEO in 2026How local, niche firms can beat big billboard budgets in AI summariesPractical steps small firms can take this week to stop diluting their authority onlineTom also shares how Jornio maps a law firm’s real‑world authority against its EEAT and builds content clusters so AI can confidently surface that lawyer as the best match for specific case types and geographies.Learn more at Jornio.com and LegalPodcasting.com
What this episode covers
AI is already deciding which lawyers show up as the authority when scared consumers search “what happens if I was just arrested in New Jersey?”—long before they ever click on a website.In this episode, former NJ prosecutor and NJ Supreme Court Certified Criminal Trial Attorney Meg McCormick Hoerner talks with Tom Ritter of Jornio.com about how Google’s AI summaries and LLMs are changing the business of law in criminal and family practice.They cover:NJ’s new technology CLE requirement and how ethics regulators are talking about AIWhy EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) matters more than generic SEO in 2026How local, niche firms can beat big billboard budgets in AI summariesPractical steps small firms can take this week to stop diluting their authority onlineTom also shares how Jornio maps a law firm’s real‑world authority against its EEAT and builds content clusters so AI can confidently surface that lawyer as the best match for specific case types and geographies.Learn more at Jornio.com and LegalPodcasting.com
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Meg Talks AI Summaries and EEAT with Tom Ritter
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