EPISODE · Aug 28, 2018 · 39 MIN
Megababe's Katie Sturino pokes holes in the modern influencer marketing industry
from The Glossy Podcast · host Glossy
Katie Sturino is no stranger to wielding the attention of an Instagram audience. Her own blog, The 12ish Style, has 211,000 followers on the platform. And with her network of Instagram-famous dogs — Toast (who recently passed away), Muppet, Cheese and Pants — her total Instagram platform is nearing 1 million followers. She joined the Glossy Podcast to discuss how she broke into blogging by posing style solutions for other plus-size women, what mistakes brands make when working with influencers and where she predicts the industry is headed next.
What this episode covers
Katie Sturino is no stranger to wielding the attention of an Instagram audience. Her own blog, The 12ish Style, has 211,000 followers on the platform. And with her network of Instagram-famous dogs — Toast (who recently passed away), Muppet, Cheese and Pants — her total Instagram platform is nearing 1 million followers. She joined the Glossy Podcast to discuss how she broke into blogging by posing style solutions for other plus-size women, what mistakes brands make when working with influencers and where she predicts the industry is headed next.
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Megababe's Katie Sturino pokes holes in the modern influencer marketing industry
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