EPISODE · Sep 6, 2023 · 38 MIN
Megan Bingham-Walker: Why Embedded Goods-in-Transit Insurance
from Scouting for Growth · host Sabine VdL
On this episode of the Scouting For Growth podcast, Sabine VdL talks to Megan Bingham-Walker, Co-founder and CEO of Anansi, a cutting-edge company on a mission to revolutionise the goods-in-transit insurance industry. Today, we will dive deep into Megan's journey as an entrepreneur, her vision for the future of goods-in-transit insurance, and the unique approaches and strategies that have propelled Anansi to success. KEY TAKEAWAYS I spent a few years working with the Government, 5 years in venture capital, specialising in CleanTech investing in early-stage startups. I really wanted to found a business in the areas of machine learning and data, and how to solve problems using them. At Anans,i we built a platform to essentially automate the process for goods-in-transit insurance. The problem retailers face at the moment is that they may not even know an item is lost or damaged until a customer tells them, so even early identification of that is a big step up. Insurance is about information; we are an information industry. The new aspect of what we’re doing is bringing this transactional data, so we have a very quick turnaround: 60 days max between when an item is shipped and when we process the claim, and the contract is completed. BEST MOMENTS ‘The biggest problem we’re solving for the retailers is admin.’ "We've all experienced something going missing or getting damaged-in-transit, it’s the number 1 cause of customer complaints and never purchasing again. Having a bad purchase experience is a real decision point for consumers.’ ‘Anansi is a West-African folklore character – I have some family connections to West-Africa and the Caribbean – it’s a spider character which is the keeper of knowledge.’ ‘What’s exciting about the insurance industry is that there is so much opportunity for innovation and there are still so many areas where you can bring new data and processes, particularly on the claims side, to improve things that I think it’s a very rewarding industry to be part of.’ ABOUT THE GUEST Megan Bingham-Walker is an award-winning entrepreneur, co-founder, and CEO of Anansi – a company on a mission to make goods-in-transit insurance faster, fairer, and more flexible for retailers who thrive on bringing innovative new technologies to market. She is also an Ambassador of the charity PumpAid, which empowers communities and transforms lives, with a mission to end water poverty in Malawi by 2030. In her spare time, she loves weightlifting, Formula One, dancing, hiking, and skiing. About Anansi: Goods-in-transit insurance platform Anansi creates tailored, embedded, and low-admin insurance products for retailers, logistics providers, and marketplaces. Its open API and web app solution digitise manual processes, including claims, with parametric claim triggers that automate repetitive tasks. Its integrated platform uses Open Banking to allow customers to pay for cover and receive claims payments directly and instantaneously into their accounts. It is the only automated solution in a $33 billion market to offer data-powered signup, parametrically triggered claims and pay-outs when a parcel is lost or delayed, and a simple damage submission process. ABOUT THE HOST Sabine VanderLinden is a corporate strategist turned entrepreneur and the CEO of Alchemy Crew Ventures. She leads venture-client labs that help Fortune 500 companies adopt and scale cutting-edge technologies from global tech ventures. A builder of accelerators, investor, and co-editor of the bestseller The INSURTECH Book, Sabine is known for asking the uncomfortable questions—about AI governance, risk, and trust. On Scouting for Growth, she decodes how real growth happens—where capital, collaboration, and courage meet. If this episode sparked your thinking, follow Sabine VanderLinden on LinkedIn, Twitter, and Instagram for more insights. And if you’re interested in sponsoring the podcast, reach out to the team at [email protected]
What this episode covers
If insurance is an information business, why are claims still slow, manual, and frustrating? In this episode of Scouting for Growth, Sabine VanderLinden sits down with Megan Bingham-Walker, Co-founder and CEO of Anansi, to explore how data, automation, and smart design can radically transform one of the most overlooked corners of insurance: goods-in-transit. Megan’s journey is anything but linear. From working with government to spending five years in venture capital focused on CleanTech, she developed a sharp lens for systemic inefficiencies—and a clear ambition to build a company rooted in machine learning, data, and real-world problem solving. That ambition led to Anansi. The problem Anansi tackles is painfully familiar to anyone in retail or e-commerce: items go missing or arrive damaged, customers complain, loyalty evaporates—and insurers only hear about it far too late. In many cases, retailers don’t even know there’s an issue until the customer reaches out. That lag is costly, operationally and reputationally. Anansi flips this model on its head. By ingesting transactional and shipping data in real time, Anansi automates goods-in-transit insurance from end to end—embedding cover directly into retailer workflows and triggering claims parametrically when something goes wrong. No paperwork. No back-and-forth. No months-long delays. In fact, Anansi caps the entire lifecycle—shipment to claim resolution—at 60 days maximum. At the heart of the value proposition is something deceptively simple: removing admin. For retailers, admin is the silent killer of margins and customer experience. For customers, a lost or damaged parcel is often the number-one reason they never buy again. By automating claims and payouts, Anansi helps retailers intervene earlier, respond faster, and protect trust at the exact moment it matters most. Megan also shares why insurance remains such an exciting space to innovate. Despite its scale, many areas—especially claims—are still ripe for reinvention through better data, smarter triggers, and cleaner processes. Goods-in-transit, a $33bn market, is one of them. The name Anansi, inspired by a West African folklore spider known as the keeper of knowledge, is no accident. This is a company built around information—how it’s captured, interpreted, and acted upon to create fairer, faster outcomes. For founders, this episode is a masterclass in: Identifying pain points hiding in “boring” workflows Using data to compress time, cost, and friction Building embedded insurance products customers barely notice—because they just work For insurers and corporate leaders, it’s a compelling case for why claims innovation is growth innovation. 🎧 If you care about customer experience, operational efficiency, and the future of embedded insurance, this episode is a must-listen. Because the fastest way to lose a customer is to make them chase a claim.
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Megan Bingham-Walker: Why Embedded Goods-in-Transit Insurance
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