Megan D’Arcy on Content Marketing Basics for Small Business

💡 Content marketing as an essential part of a marketing strategy for small businesses💡 The need to create content that is shareable to reach a larger audience without relying solely on paid promotion💡 Selecting appropriate channels (social media, blogs, email, video, etc.) and planning content based on the target audience and objectives💡 Defining a brand and identifying the target audience to tailor content accordingly💡 Analytics, metrics, and insights to measure content performance and make necessary adjustments for future content creation💡 This episode was originally published on 15 April 2020