Megan Primeau Reveals How TruStone Financial Is Changing the Game

What does it take to build a world-class marketing engine at a credit union? Ask Megan Primeau, SVP of Marketing at TruStone Financial Credit Union — a marketing leader with nearly 25 years of experience who has seen it all, done it all, and still shows up every day with the same passion she had on day one.In this episode of Women of Community Banking, Megan sits down with host Anurag Mukherjee to share the real, unfiltered story of her career journey — from a college graduate who swore she'd never do financial marketing to one of the most respected SVP's in credit union land.Megan opens up about what it was like to unify a brand after the TruStone Financial and Firefly Credit Union merger, why data integration is the biggest challenge facing credit union marketers today, how personalization transformed TruStone's website experience, and why empowering your team to take risks is the single greatest thing a marketing leader can do.This episode is packed with honest insights, hard-won wisdom, and practical advice for anyone working in credit union marketing, community banking, or financial services leadership.In This Episode:Why fintechs changed member expectations foreverThe build vs. buy debate in credit union marketingPost-merger brand integration at TruStone FinancialBreaking down data silos across marketing systemsWebsite personalization as a competitive advantageLeadership lessons from 25 years in the industryWhy the credit union story is the best story in financeWhether you are a seasoned marketing leader or just starting your journey in community banking, this episode will leave you inspired, informed, and ready to take action.