Megatrend: Experience More in Travel

In this podcast, we take a fresh look at the Experience More megatrend, where the virus put a stop to real life experiences during lockdown with consumers seeking their social, shopping and entertainment kicks online. Consumers continued to seek enhanced products, enhanced by technologies like AI and augmented reality for greater personalization. The pandemic also brought into sharp relief inequalities as seen by the continued rise in social activism, such as the Black Lives Matter movement. Facing the climate emergency, it is more essential than ever that brands create authentic engagements and leave the right lasting impression of their core values.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more. Introducing Opportunity Minded, a new series from Euromonitor International designed for forward-thinking business leaders like you.  Each episode tackles a strategic approach or topic on corporate agendas.  You’ll hear from our experts who share in