Megatrend: Live Commerce

from The Marketing Companion · host Mark Schaefer and Brooke Sellas

One of the most interesting and important trends coming out of the pandemic is Live Commerce. Born in China and now spreading rapidly around the world, this trend combines influencers, streaming, entertainment, and impulse buying. Mark and Booke also discuss the strange influence of Peppa Pig, Instagram's pivot, and why young people are not going into sales.

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This episode is 35 minutes long.

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This episode was published on August 2, 2021.

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