媒体该怎样打造自己的百年老店？（下）| 《中国国家地理》杂志社李栓科

作为一个科学传播媒体，我们也在向传统工业品牌学习。我们经常在想，为什么传统工业品牌能几代不衰，甚至能形成上百年的老店。媒体怎样才能打造出自己的百年老店呢？媒体也需要实践，媒体也需要体验。“SELF格致论道”是中国科学院全力推出、中国科普博览承办的科学讲坛，致力于精英思想的跨界传播。登录官方网站（self.org.cn）、微信公众号“SELFtalks”获取更多信息。

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媒体该怎样打造自己的百年老店？（下）| 《中国国家地理》杂志社李栓科

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