Melanie Clark and Tom Faichnie: Differentiating yourself as a new brand and adding value that AI can’t

Melanie and Tom had been working together for years under different companies and then they decided to take their effective working relationship into their own hands and launch their own corporate finance business, Quantify Advisors. In their first year, Quantify advised on 14 completed deals with a cumulative deal value in excess of £150 million. This episode discusses their evolving personal brand journey, the learning curve of being a business owner and how they create added value for their clients.Timings for episode00:00-5:35: Introduction and how they met5:36-7:56: The story so far of Quantify Advisors 7:57-9:11: The learning curve of being business owners and wearing lots of different hats9:12-14:45: Differentiating as a new brand in a competitive market14:46-21:29: Working to strengths and navigating personal branding21:30-23:45: What are Tom and Melanie learning as leaders?23:46-31:19: What AI can and can’t do to add value in corporate finance 31:20-34:29: Commentary on the corporate finance and private equity market in 2026 and deal flow for Quantify34:30-36:06:Being consultative by building relationships with clients36:07-40:15: Personal and professional goals for the next 12 months  Hosted on Acast. See acast.com/privacy for more information.