Melanie Herschorn - Founder and Publisher of Big Impact Books

Welcome to another episode of the Business Leaders of America podcast. In this episode, I sit down with Melanie Herschorn, best-selling author, publisher, book marketing strategist, and founder of Big Impact Books. From her roots as an award-winning journalist to helping business owners publish and promote books that elevate their influence, Melanie shares the personal story that led her to create a publishing model centered around empowerment and integrity. We dig into the outdated myths around writing and publishing books, including the belief that simply publishing a book guarantees success. Melanie breaks down what it really takes to create a book that builds credibility, drives visibility, and fuels long-term business growth. If you’ve ever thought about writing a book or want to turn your story into a powerful platform, this episode is packed with eye-opening insights and actionable takeaways. Notable Awards and Recognitions • Founder of Big Impact Books, a publishing and marketing agency helping entrepreneurs turn their stories into authority-building assets. • Award-winning journalist and former celebrity publicist with over 20 years of experience in media, branding, and storytelling across radio, print, and television. • Best-selling author of Make a Big Impact with Your Book • Sought-after international speaker and book marketing strategist • Successfully helps clients leverage books to boost influence, land media opportunities, raise fees, and open new revenue streams How to connect with Melanie Herschorn • MeetMelanie.live • https://yourbigimpactbook.com/ • https://www.linkedin.com/in/melanie-herschorn/ • https://www.instagram.com/bigimpactbooks/ • https://www.facebook.com/melherschorn Show Notes [1:20] Melaine shares how her love for storytelling began in journalism and evolved into a mission to help business owners write, publish, and promote impactful books that elevate their brand and message. [6:19] Opening up about a difficult experience with a predatory publisher and how that moment of adversity became the catalyst for launching Big Impact Books, a company built to empower authors and protect their vision. [12:30] The common misconception that publishing a book alone guarantees success. [17:51] The realities of self-publishing and why most books fail to gain traction. She shares how Big Impact Books is helping authors rise above the noise and the key steps business owners can take to ensure their book builds credibility, visibility, and authority. [24:25] How to connect with Melanie and learn more about Big Impact Books [25:59] How authors can thoughtfully incorporate AI into the writing and promotion process, what it can enhance, where it falls short, and what ethical boundaries to keep in mind. [28:55] Practical advice for entrepreneurs ready to share their story, highlighting the first steps they should take to transform their ideas into a book that creates real impact. Learn more about your ad choices. Visit megaphone.fm/adchoices