Melanie Spencer: Social Media, Women in Business, & Overcoming Obstacles | Ep 103 | NZ Podcast

Melanie Spencer is the CEO of Socialites, a digital agency specializing in social media and influencer marketing. With 20 years of senior marketing experience in Sydney and Auckland, she's worked with heavyweight clients in retail, property, banking, and more. Melanie's team helps businesses define their purpose and grow fiercely loyal communities through storytelling and creative content. Socialites has won several awards, including 2021 Australasian Influencer Agency of the Year. Melanie is a graduate of The Icehouse Owner Manager Programme, a podcast host, and has served as a judge for TVNZ Marketing Awards. She is also a committee member of the Marketing Association Digital SIG. HOST'S DETAILS: ___________________________________________ ►Debra Chantry-Taylor is a Professional EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner ►See how she can help you: https://businessaction.co.nz/ ____________________________________________ GUESTS DETAILS: ____________________________________________ ►Website: https://www.socialites.co.nz/ ►Email: [email protected] ___________________________________________ Chapters 0:00 - Introduction 0:05 - Identifying Your Target Audience 1:15 - Melanie Spencer's Personal and Professional Journey 3:10 - Overview of Socialites Group 4:40 - Professional and Personal Achievements 6:35 - Roles and Challenges Faced as CEO 9:10 - Importance of Authenticity in Business 11:10 - Key Elements of Effective Branding 13:05 - Balancing Work and Personal Life 15:00 - Strategies for Overcoming Obstacles 17:20 - Future Goals for Socialites Group and Personal Development 17:35 - Hiring with Heart 21:00 - Growing Together 22:30 – Innovating In Social Media 25:45- Social Media Success Strategies 28:35- Choosing The Right Social Media Agency 25:45- Choosing The Right Social Media Agency 33:00- Women In Business