Melina Palmer: How to Apply Behavioral Economics So Customers Buy episode artwork

EPISODE · Jan 9, 2024 · 53 MIN

Melina Palmer: How to Apply Behavioral Economics So Customers Buy

from Negotiate Anything · host Kwame Christian Esq., M.A.

Get the first chapter of any of Melina’s books for free: www.thebrainybusiness.com/ANI Buy the Book "HOW TO APPLY BEHAVIORAL ECONOMICS SO CUSTOMERS BUY": https://thebrainybusiness.com/pricing-book/ https://www.amazon.com/Truth-About-Pricing-Behavioral-Economics/dp/1684813433 Join us for an exclusive and engaging LinkedIn Live event featuring Melina Palmer, the acclaimed author and instructor of applied behavioral economics. In this insightful session titled "The Truth About Pricing: How to Apply Behavioral Economics So Customers Buy," Melina will delve into the groundbreaking concepts from her best-selling book, joined by the dynamic Kwame for a lively Q&A session. This event is a must-attend for entrepreneurs and business professionals eager to master the art of pricing and value-based strategies. Learn how to understand the intricate dynamics of buyer behavior and set prices that resonate with customers, elevating business success. Melina Palmer, with her expertise in marketing and behavioral economics, will guide you through a step-by-step journey, unlocking the secrets of your buyers’ minds. Discover how to comprehend their true needs and set irresistible prices. It's not just about numbers; it's about understanding that everything leading up to the price is what truly matters. Key Takeaways: **Psychology Behind Pricing**: Navigate the psychology of pricing to increase profitability, ease sales processes, and ensure customer satisfaction. **Uncover Hidden Desires**: Learn to discern the prices customers want but cannot articulate, giving you a competitive edge. **Value-Aligned Pricing**: Gain insights into what your customers and your business truly value, and align your pricing strategies accordingly. **Entrepreneurial Guidance**: Get practical tips for successful pricing aimed at boosting profits and enhancing client happiness. And get ready for a fun and engaging Q&A with Kwame and Melina, where your burning questions about pricing strategies will be answered. This interactive session promises to be both informative and entertaining, offering unique insights directly from the experts. This event is ideal for those who appreciate insightful business reads like "Build," "The New Model of Selling," or "What Your Customer Wants and Can't Tell You." If you're looking to transform your approach to pricing and drive your business to new heights, "The Truth About Pricing" LinkedIn Live event with Melina Palmer and Kwame is where your journey begins. Contact ANI Request A Customized Workshop For Your Company: https://www.americannegotiationinstitute.com/services/workshops/ Follow Kwame Christian on LinkedIn: https://www.linkedin.com/in/kwamechristian/ The Ultimate Negotiation Guide: https://www.americannegotiationinstitute.com/guides/ultimate-negotiation-guide/ Click here to buy your copy of How To Have Difficult Conversations About Race!: https://www.amazon.com/Have-Difficult-Conversations-About-Race/dp/1637741308/ref=pd_%5B%E2%80%A6%5Df0bc9774-7975-448b-bde1-094cab455adb&pd_rd_i=1637741308&psc=1 Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!: https://www.amazon.com/Finding-Confidence-Conflict-Negotiate-Anything/dp/0578413736/ref=sr_1_1?crid=2PSW69L6ABTK&keywords=finding+confidence+in+conflict&qid=1667317257&qu=eyJxc2MiOiIwLjQyIiwicXNhIjoiMC4xNCIsInFzcCI6IjAuMjMifQ%3D%3D&sprefix=finding+confidence+in+conflic%2Caps%2C69&sr=8-1

Episode metadata supplied by the publisher feed · Published Jan 9, 2024

Embed this episode

NOW PLAYING

Melina Palmer: How to Apply Behavioral Economics So Customers Buy

0:00 53:33

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

No similar episodes found.

No similar podcasts found.

Frequently Asked Questions

How long is this episode of Negotiate Anything?

This episode is 53 minutes long.

When was this Negotiate Anything episode published?

This episode was published on January 9, 2024.

Can I download this Negotiate Anything episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.
URL copied to clipboard!