EPISODE · Jun 16, 2016 · 47 MIN
Melissa Ben-Ishay, Founder and Chief Product Officer Baked by Melissa
from Girlboss Radio with Sophia Amoruso · host Sophia Amoruso / Panoply / Girl Boss / Nasty Gal
As Beyonce tells us, if life gives you lemons, make lemonade...or cupcakes. That's exactly what Melissa Ben-Ishay did when she was fired from her advertising job in 2008. She went home, baked 250 cupcakes, and began Baked by Melissa. Melissa's bite sized cupcake empire boasts 14 locations in the New York area and ships nationally. On the episode, Sophia and Melissa discuss the pros and cons of a family business, how Melissa grew her business out of her tiny Murray Hill apartment, and what 'Baked' by Melissa really means.
What this episode covers
As Beyonce tells us, if life gives you lemons, make lemonade...or cupcakes. That's exactly what Melissa Ben-Ishay did when she was fired from her advertising job in 2008. She went home, baked 250 cupcakes, and began Baked by Melissa. Melissa's bite sized cupcake empire boasts 14 locations in the New York area and ships nationally. On the episode, Sophia and Melissa discuss the pros and cons of a family business, how Melissa grew her business out of her tiny Murray Hill apartment, and what 'Baked' by Melissa really means.
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Melissa Ben-Ishay, Founder and Chief Product Officer Baked by Melissa
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