Melissa Chapman (Jungle Creations) - Spanish road trips, Yorkshire pudding lasagna, leading a social media powerhouse

How do you stay radical while leading 150 million followers and a multimillion-pound business? We speak to Melissa Chapman, CEO of social media powerhouse Jungle Creations, about rebellion, reinvention, and what real success looks like.From being banned from school trips to becoming CEO before 30, Melissa shares how growing up in a loud, unconventional household shaped her bold and humorous leadership style. She gets candid about:Redefining success: Why inner peace trumps Forbes listsEmpathy over ego: Building a high-growth business without the bragsThe rise of social creativity: From pet socks and Yorkshire pudding lasagna to 50+ Twisted London restaurantsStaying scrappy at scale: Reinventing the business without losing its soulUsing AI responsibly: The ethics of content creation, internal AI committees, and using ChatGPT as a "therapist"Driving to Bilbao in a motorhome for the Europa League final instead of taking a charter jet (yes, really)And… the radical dream of printers that actually workStay Connected:Follow Mel on Linkedin. Follow Rob Fawkes on LinkedInVisit standingongiants.comSign up for the A Little Bit Radical newsletter.