Melissa Coutz on Leveraging AI in Real Estate

In this episode, Melissa Coutz shares how her analytical background in accounting evolved into a 12-year real estate career, and why her obsession with systems and technology now shapes how she runs her business. She dives into how she’s using AI tools like Claude to automate seller updates, research properties, streamline communication, build processes, and ultimately create a backend that gives agents more time to focus on clients. Melissa also breaks down today’s hesitant Indianapolis housing market, strategies for first-time buyers, and why agents need to get creative about building equity. Throughout the conversation, she argues that AI won’t eliminate great Realtors, but it will change how they work, making human connection, education, and trust more valuable than ever. Commission RowRuoff Mortgage