Melissa Culbertson and Becca Fair: Creators, Influencers, and Everything In-between: Rethinking Influencer Strategy in 2025

Join host Molly Baker and her two guests, as they unpack what is really happening in the influencer and creator world and how Indie is stepping into the space. From defining the difference between creators and influencers to talking through full funnel strategy, pricing, and measurement, they share how brands can move beyond one off posts into programs that actually drive impact. Along the way, they debate AI influencers, cold plunges, rage bait marketing, and low rise jeans, and dig into how AI can be both a helpful tool and a real risk to the human side of creativity. Whether you are a marketer trying to get more from your influencer budget or a brand leader wondering where to start, this conversation breaks down the noise and offers a clear, practical view of what comes next.