Melissa DiMuro, Chief People Culture & Marketing Officer at Limbach

Transforming Culture and Brand with Melissa DiMuro from LimbaughIn this episode of the Built by People Podcast, the host welcomes Melissa, an experienced professional in the people and culture field with over 20 years of experience across three industries. Melissa shares her career journey, including her transition to Limbaugh, a building solutions firm, where she focused on rigorous onboarding and building a strong employee value proposition (EVP). Melissa discusses the strategies she implemented to reduce attrition and improve the overall employee experience, leading to a 41% reduction in salary attrition. She also addresses the challenge of aligning the company's brand with its culture and underscores the importance of rooting HR strategies in the business's overall strategy. Melissa's parting advice emphasizes the integration of culture and brand as essential components of business success.00:00 Welcome and Introduction00:51 Melissa's Career Journey01:50 Joining Limbaugh During COVID02:42 Building a Successful Employee Value Proposition05:56 Transforming Limbaugh's Culture08:38 Aligning Brand with Culture10:17 Parting Advice and ConclusionPrevi is a private pricing network that is free for companies to launch and maintain. It saves employees $2,200/year on essential services like their cell phone and auto insurance bill. ⁠⁠⁠⁠⁠Visit here to learn more⁠⁠⁠⁠⁠.