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EPISODE · Nov 7, 2017 · 29 MIN

Melissa Gonzalez of The Lion'esque Group on Experiential Retail

from Middle Market Growth Conversations · host Association of Corporate Growth

Melissa Gonzalez, a retail futurist and founder of The Lion'esque Group, talks about creating transformative experiences for customers with physical pop-up stores, like IRL in Chicago, that integrate online-only brands with in-person shopping. Rather than lamenting the decline of brick-and-mortar stores, Gonzalez points to new opportunities for retailers, consumers and real estate owners alike.

Episode metadata supplied by the publisher feed · Published Nov 7, 2017

What this episode covers

Melissa Gonzalez, a retail futurist and founder of The Lion'esque Group, talks about creating transformative experiences for customers with physical pop-up stores, like IRL in Chicago, that integrate online-only brands with in-person shopping. Rather than lamenting the decline of brick-and-mortar stores, Gonzalez points to new opportunities for retailers, consumers and real estate owners alike.

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Melissa Gonzalez of The Lion'esque Group on Experiential Retail

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Frequently Asked Questions

How long is this episode of Middle Market Growth Conversations?

This episode is 29 minutes long.

When was this Middle Market Growth Conversations episode published?

This episode was published on November 7, 2017.

What is this episode about?

Melissa Gonzalez, a retail futurist and founder of The Lion'esque Group, talks about creating transformative experiences for customers with physical pop-up stores, like IRL in Chicago, that integrate online-only brands with in-person shopping....

Can I download this Middle Market Growth Conversations episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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