Melissa Gonzalez of The Lion'esque Group on Experiential Retail

Melissa Gonzalez, a retail futurist and founder of The Lion'esque Group, talks about creating transformative experiences for customers with physical pop-up stores, like IRL in Chicago, that integrate online-only brands with in-person shopping. Rather than lamenting the decline of brick-and-mortar stores, Gonzalez points to new opportunities for retailers, consumers and real estate owners alike.