Melissa Kanter – On Comms, Community and Integrated Brand Leadership

In this episode of the Financial Marketing Insights podcast, we sat down with Melissa Kanter, Head of Communications and Brand Experience, Americas at ING, to explore a career shaped by communications, community‑building, and a belief that bold, integrated marketing can transform how financial institutions show up in the world. From her early days in New York PR to her leadership role at ING, Melissa's story is a reminder that brand is not a veneer - it's a strategic engine that shapes culture, client experience, and long‑term value. Find out more at https://www.financialmarketinginsights.com