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Melissa Lovy: Scaling a business and social media strategy. episode artwork

EPISODE · Dec 16, 2021 · 48 MIN

Melissa Lovy: Scaling a business and social media strategy.

from Kale in My Teeth · host Rivki Rabinowitz

Melissa is a jewelry designer and the founder of the Melissa Lovy Jewelry brand! In this episode, Rivki and Melissa discuss it all from building a brand, using Instagram as a platform to advertise her products when this wasn't a thing to do, influencer partnerships as a small business and so much more. If you're looking to start a business, trying to learn how to scale a business, or build a brand identity for your business, this episode is a must listen! CHAPTER MARKERS Melissa’s intro - 1:50 Consistent characteristics in a successful business - 3:44 Influencer partnerships - 6:25 Power of Micro-Influencers - 11:04 Influencer and Consumer relationship - 12:58 Brand Identity - 16:55 Importance of being able to pivot in business - 20:44 What makes a social media account engaging: 28:20 Steps Melissa took to scale her business - 31:02 Jewelry trends - 32:46 Melissa’s thoughts that keep her motivated - 36:29 Work/Life balance as a parent- 41:11 Melissa’s goals for her business - 45:04 Where to find Melissa - 47:38 Find Melissa: - Melissa's Instagram - Melissa Lovy Website Find Rivki: - Rivki's Instagram - Rivki's Blog Produced by https://greenfreshmedia.com/

Episode metadata supplied by the publisher feed · Published Dec 16, 2021

What this episode covers

Melissa is a jewelry designer and the founder of the Melissa Lovy Jewelry brand! In this episode, Rivki and Melissa discuss it all from building a brand, using Instagram as a platform to advertise her products when this wasn't a thing to do, influencer partnerships as a small business and so much more. If you're looking to start a business, trying to learn how to scale a business, or build a brand identity for your business, this episode is a must listen! CHAPTER MARKERS Melissa’s intro - 1:50 Consistent characteristics in a successful business - 3:44 Influencer partnerships - 6:25 Power of Micro-Influencers - 11:04 Influencer and Consumer relationship - 12:58 Brand Identity - 16:55 Importance of being able to pivot in business - 20:44 What makes a social media account engaging: 28:20 Steps Melissa took to scale her business - 31:02 Jewelry trends - 32:46 Melissa’s thoughts that keep her motivated - 36:29 Work/Life balance as a parent- 41:11 Melissa’s goals for her business - 45:04 Where to find Melissa - 47:38 Find Melissa: - Melissa's Instagram - Melissa Lovy Website Find Rivki: - Rivki's Instagram - Rivki's Blog Produced by https://greenfreshmedia.com/

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Frequently Asked Questions

How long is this episode of Kale in My Teeth?

This episode is 48 minutes long.

When was this Kale in My Teeth episode published?

This episode was published on December 16, 2021.

What is this episode about?

Melissa is a jewelry designer and the founder of the Melissa Lovy Jewelry brand! In this episode, Rivki and Melissa discuss it all from building a brand, using Instagram as a platform to advertise her products when this wasn't a thing to do,...

Can I download this Kale in My Teeth episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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