Melissa Minkow on Agentic Commerce, Loyalty, Consumer Habits, and Retail’s Future

In this episode of the Retailgentic Podcast, Scot Wingo sits down with Melissa Minkow, Global Director of Retail Strategies & Insights at CI&T. Melissa shares her perspective on consumer behavior, why ingrained shopping habits stick, and how agentic commerce will shape the future of retail.We cover:- Why consumer habits are so hard to change, even in grocery shopping- Exclusive sneak peek: fresh survey data showing 75% of consumers now use AI in their path to purchase- How agentic commerce could transform loyalty, pricing, and even group buying- Lessons from Target Canada and why back-office AI matters more than flashy consumer tools- Why TikTok might be the blueprint for agentic retail experiencesRetail is changing fast and the agentic future is already here. Subscribe for more conversations, insights, and data shaping the next chapter of commerce.Timestamps:00:00 – Consumers are routinized: why habits stick01:08 – Introducing the Retailgenic Podcast02:15 – Guest intro: Melissa Minco of CI&T04:06 – Melissa’s background: from Anthropologie to Target to CI&T08:52 – Target Canada lessons & retail systems breakdown12:00 – Apps vs. consumers: adoption, trust, and pushback15:00 – Agentic commerce: inside vs. outside view19:00 – Will consumers build their own shopping agents?23:00 – Exclusive data: 75% of consumers now use AI in their path to purchase28:00 – Sponsored GEO and consumer trust33:00 – Agent strategies: retailer, consumer, and third-party36:00 – Best practices: getting your “back office” right first40:00 – Checkouts, marketplaces, and the future of digital retail46:00 – Loyalty in the agentic era: Gen Z, UK vs. US, and discounts50:00 – Group buying, negotiation, and dynamic pricing56:00 – Reading the tea leaves: websites, zero-click, and consumer control01:00:00 – Melissa’s “personal agents” vision of the future01:05:00 – TikTok as a model for agentic commerce01:08:00 – Wrap-up & closing thoughtsReport drops at CI&T website soon: https://ciandt.com/us/en-us🧠 Want to stay ahead in AI commerce? Subscribe and follow along:📰 Subscribe to the free Substack: retailgentic.ai📺 Watch episodes on YouTube: youtube.com/@retailgentic🎧 Listen wherever you get your podcasts: Spotify, Apple, etc.