Melissa Perri on Escaping The Software Build Trap

This episode is about how to build an organization that itself builds great products, especially great software products. I am absolutely not exaggerating when I say that this is the most important and under appreciated topic in the world today. It will some day be impossible for a company to thrive without these skills and we as a society are still figuring out how to organize human enterprises into productive software-making machines. It does NOT come naturally and I believe Marc Andreessen when he says that software will eat the world. 

That means that if your organization doesn't learn how to produce great software it, too, will be eaten and you along with it. 

Melissa Perri lives at the cutting edge of software process design and runs a consultancy devoted to building great product leaders. This of course applies to non-software products but the day is approaching when there is no such thing as a non-software product. Listen to this episode and continue on your journey to being a better producer of software, either as a coder or as an enabler of the programmers that build the products your company sells!

Thanks for listening! Show notes at notunreasonable.com

Twitter: @davecwright
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