Melissa Terrell: You're Losing Service Customers To Reviews You Haven't Read

Melissa Terrell is one of the automotive industry's leading voices on reputation management and customer intelligence. At Widewail, a platform born from within the auto industry, she works with dealerships across the country to help them systematically capture, respond to, and act on customer feedback at scale. Widewail currently generates three times the review volume of the industry standard, maintains a 100% response rate, and has reputation data on file for every dealership in the United States. 👉 Register for the upcoming Fixed Ops Roundtable EventWhat we discuss in this episode:The single metric that shows how much ground dealerships have already lost in service retention, and what's accelerating itHow the shift to AI-powered search is quietly rewiring how customers find and choose a service departmentWhat your reviews are already telling you about your team that your managers probably aren'tThe difference between responding to reviews and actually closing the loop with a customer, and why it matters more than most operators realizeWhere to start if you have zero reputation infrastructure and a full plateThe one operational move Melissa recommends every fixed ops director make this week, before touching anything elseListen to the episode featuring Melissa Terrell for even more insights!Enjoying The Fixed Ops Roundtable Podcast? Please leave a rating and review 👇Apple: https://podcasts.apple.com/us/podcast/fixed-ops-roundtable/id1608656237Spotify: https://open.spotify.com/show/15HHYoyvCo1PSFwYn02UXYThanks, Melissa TerrellConnect with Ted Ings and the Fixed Ops Roundtable:Register for the next Fixed Ops Roundtable EventTed Ings on LinkedInCenter for Performance Improvement