Melissa West, Director of Product Solutions, PDI

Send us Fan MailIn the Loyalty360 Thought Leadership series, we talk to the leaders in customer, channel and brand loyalty about the technology that impacts brands' ability to drive unique experiences and engagement. In this Loyalty360 Thought Leadership video, we sit down with Melissa West, Director of Product Solutions from PDI. PDI helps convenience retailers and petroleum wholesalers thrive through digital transformation and enterprise software that enables them to grow topline revenue, optimize operations and unify their business across the entire value chain.In this interview with Melissa, we cover an introduction to PDI, her definition of customer loyalty, industry trends the company sees, and more.