Melodie Robinson: TVNZ Head of Sports and Events on the new all-tournament pass for the upcoming FIFA World Cup

TVNZ has recently announced how much it'll cost Kiwis to watch all 104 matches in the upcoming FIFA World Cup on TVNZ+. Ahead of the tournament starting next month, TVNZ has unveiled their new $44.95 all-tournament pass for app users. TVNZ Head of Sports and Events Melodie Robinson says the broadcaster did plenty of research on what Kiwi sports fans would be willing to pay.  "We're really pleased with reactions so far, but actually, we did a whole lot of work with Kiwis, testing them on what they would pay in the environment that we're in."  LISTEN ABOVESee omnystudio.com/listener for privacy information.