Melody Serafino of No. 29 Communications talks climate comms, greenwashing & authentic storytelling

Most climate messaging tells people the planet is warming but not what it means for their lives.In this episode of The Plucky Bamboo Podcast, Melody Serafino, co-founder of The Number 29 Communications, explores why climate and sustainability have a communications problem — and what businesses can do to fix it.Drawing from her work with impact-driven brands, Melody shares how honesty, transparency, and human connection can build more trust than fear or perfection ever could.Together, we explore: • Why “sustainability” has lost its meaning (and how to bring it back) • How to make climate feel personal, not paralyzing • The difference between transparency and performative marketing • Why the best sustainability stories focus on people, not perfection • What founders can learn from brands like VEJAIf you’re a sustainability leader or communicator looking to build credibility and connection, this episode will reshape how you think about storytelling.