Membership and The Ongoing Transaction with Robbie Baxter

FULL SHOW NOTES
https://podcast.nz365guy.com/206

• Robbie Baxter’s life, family, educational and career background  
• The effect of COVID-19 globally – changes happening all over the world 
• As the writer of the book and the benefit of the book she published – The Membership Economy  
• Areas where she sees “The Membership Economy” is for  
• How the book she wrote applies to the different projects each company has  
• The type of organizations adopting this  
• What strategies have Robbie come up with to build the kind of engagement in loyalty membership subscription?  
• The importance of knowing who your customer is  
• How much does NETFLIX contribute to Robbie’s thoughts around “The Membership Economy.”  
• Customer’s feedback from Robbie’s book – The Membership Economy  
• How Robbie see this applying to Microsoft Partners  
• Lesson Robbie have learned since the release of her book that made her decide to write another one  
• Looking at the Subscription model, for those organizations who are struggling due to the CORONA crisis, what should they do?  
• A discussion about the launch of Robbie’s second book – “Forever Transaction.”  
• A conversation with Robbie on how important it is to find out what people are willing to pay for  
• What Robbie means by “Forever Product.” 

Books Mentioned

The Forever Transaction: https://robbiekellmanbaxter.com/the-forever-transaction-chapter-8/
The Membership Economy: https://robbiekellmanbaxter.com/the-membership-economy/ 

Microsoft 365 Copilot Adoption is a Microsoft Press book for leaders and consultants. It shows how to identify high-value use cases, set guardrails, enable champions, and measure impact, so Copilot sticks. Practical frameworks, checklists, and metrics you can use this month. Get the book: https://bit.ly/CopilotAdoption

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Thanks for listening 🚀 - Mark Smith