Memento Mori: Why Remembering Death Changes How You Live | Founder of Third Nature Brian Helfman

Elevator 254: Brian Helfman is the founder and Chief Experience Officer at Third Nature, where he runs adult summer camp retreats, leadership trainings, and community experiences designed to help people reconnect with their authentic selves. He's also a longtime volunteer and now part-time staff member with Experience Camps, running adult grief camps for people who lost a parent young.In this podcast: we dive into how his father's death at 55 completely rewired Brian's relationship to work and time, why 93% of Americans spend their lives indoors and what that's costing us, the accidental path from CBS ad sales to ski instructor to building Third Nature, and his mental motto Memento Mori — remembering you will die as a way to actually live.