Men’s Wearhouse: Leveraging Decades of Experience, Innovating To Engage the Next Generation of Loyal Customers

Send us Fan MailMen’s Wearhouse was founded in 1973 in Houston, TX, by George Zimmer. With a background in men’s clothing, Zimmer grew the business — organically and through a series of acquisitions. Most people are familiar with Men’s Wearhouse from its unforgettable commercials in the 90s and early 2000s guaranteeing customers that they were “going to like the way they looked.” Decades later, positive associations with the brand continue because of those commercials.  Significant milestones built the company. With a focus on becoming the preeminent men’s clothing store in North America, Moores Clothing for Men in Canada was acquired in 1999. K&G — a store serving men, women, and children — was acquired in the same year and rebranded as K&G Fashion Superstore. The business completed the acquisition of Jos. A. Bank® as a brand in 2014, and leadership established a holding company — Tailored Brands, Inc. — to manage the portfolio in 2016.   Today, with clothing chains in the US and Canada, customers are presented with a range of “life event” clothing options, from dress suits to tuxedos. Offering a personalized customer experience as they plan for special events — like proms and weddings — has developed a loyal customer base spanning generations.  Mark Johnson, CEO of Loyalty360, spoke with Carolyn Pollock, Chief Marketing Officer for Tailored Brands, Inc., about building emotional loyalty through meaningful relationships, partnering with Snapchat in an exciting campaign to serve prom-goers, and helping busy grooms manage their wedding party with Wedding Wingman.Read the full interview on Loyalty360 here: https://loyalty360.org/content-gallery/in-depth-exclusives/men-s-wearhouse-leveraging-decades-of-experience-innovating-to-engage-the-next-generation-of-loyal