Menswear Trends by Aki Choklat

In today's podcast, we discuss Aki Choklat's Menswear Trends, a guide to understanding and predicting menswear trends. Choklat traces menswear evolution through societal shifts and technological advancements to detail the methodologies for trend forecasting, including sociological theories and intuitive approaches. He analyses various consumer segments and uses key strategies and in-depth interviews with key players like -Peter Betsche, CEO, ArvencoDavid Edgar, one of the founding partners of Bureaux Design Associates (BDA)Michael Fisher, Creative Director – Menswear, Fashion SnoopsJaana Jätyri, founder of TrendstopVolker Ketteniss, Head of Menswear, WGSNSandy MacLennan, founder of East Central StudiosEmber Todd Colour and Trend Manager for Chaco Brand, Wolverine WorldwideBarbara Vinken, Chair of Comparative and French Literature, University of MunichGeraldine Wharry, founder of Trend Atelier- to explore the retail landscape for menswear in detail. As a result, we'll show you how to analyse catwalks, gather information from street-style coverage, and compare short-term and long-term forecasts to predict styling and colour trends in fashion.A Men's Styling Podcast Made with LOVE by The VOU's Expert Image Consultants.