Mental Fitness Over Grind: Sustainable Success in Property Media w/ Ricky Mendez

In this episode of the PropMedia podcast, hosts Matty Fisher and Moses Nickerson, co-founders of PropMedia and Pixlmob, speak with international speaker and consultant Ricky Mendez.The conversation focuses on mindset over willpower and using storytelling in your marketing. Ricky Mendez primarily works with entrepreneurs, often in the real estate space, on emotional storytelling. He considers himself an "implementation speaker," asserting that people have an implementation problem, not a motivation problem. He encourages small, incremental changes and consistency, rather than relying on willpower, which he calls an "exhaustible resource".Mendez also shares advice for real estate photographers and videographers, including:  * Focus on telling an emotional story and communicating the value you bring to real estate agents.  * Realign your business with your initial goals and say "no" to some gigs to say "yes" to better ones.  * Suggest to agents that they use video testimonials instead of the "death by text boring ass text testimonials".  * Move the agent's bio to the bottom of the marketing material, since people care why they do what they do, not just what they do.  * Ask clients for help in the form of a referral or a video testimonial.  * For mindset, he suggests starting the day with intention, practicing gratitude, moving daily, and asking for help.You can find Ricky Mendez on his website, RickyMendez.com, and on Instagram at RickyMendezSpeaks.