EPISODE · Jul 21, 2023 · 10 MIN
Mental Health Marketing (A Clinician’s Perspective) with Megan Cornish
from We Are, Marketing Happy - A Healthcare Marketing Podcast · host Hedy and Hopp
Today Jenny welcomes Megan Cornish, a licensed clinical social worker turned healthcare marketer. Megan shares her unique perspective on marketing and copywriting in the mental health space, emphasizing the importance of positive messaging and careful language choices. They discuss the intersection of marketing and clinicians in driving demand and the need for clinician involvement in marketing strategies. They also touch on the challenges posed by large companies entering the mental health space and the importance of viewing traditional therapists as allies, not competitors. Connect with Megan Cornish: https://www.linkedin.com/in/megan-cornish/ Connect with Jenny Bristow:https://www.linkedin.com/in/jennybristow/
What this episode covers
Today Jenny welcomes Megan Cornish, a licensed clinical social worker turned healthcare marketer. Megan shares her unique perspective on marketing and copywriting in the mental health space, emphasizing the importance of positive messaging and careful language choices. They discuss the intersection of marketing and clinicians in driving demand and the need for clinician involvement in marketing strategies. They also touch on the challenges posed by large companies entering the mental health space and the importance of viewing traditional therapists as allies, not competitors. Connect with Megan Cornish: https://www.linkedin.com/in/megan-cornish/ Connect with Jenny Bristow:https://www.linkedin.com/in/jennybristow/
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Mental Health Marketing (A Clinician’s Perspective) with Megan Cornish
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