Mentors, A Plan, and Quality over Quantity with Weick’s Registered Longhorns

In this episode of From the Pasture with Hired Hand, we visit Brad and Mckenna Weick of Weick’s Registered Longhorns (WRL)—a small, 80-acre family farm in Hopkins, Michigan. With help from their kids—Weston, Evelynn, and Braxton—the Weicks share how they balance preserving Texas Longhorn tradition with breeding for conformation and a future-focused program.They walk us through the practical playbook they wish every new breeder had:Find a mentor early and lean on their experience.Have a plan—clear herd goals, timelines, and a budget.Visit other ranches to study cattle in person and learn different program approaches.Quality over quantity—why a tighter, better herd advances faster than just adding numbers.From the show ring to everyday chores on their Hopkins place, WRL’s story is about family, resilience, and raising Longhorns that honor the breed’s heritage while pushing standards higher—one generation at a time.Weick's Registered Longhorns: https://www.weickslonghorns.com/Send us Fan MailFrom the Pasture with Hired Hand:Hired Hand Websites (@hiredhandwebsites): https://hiredhandsoftware.comHired Hand Live (@hiredhandlive): https://hiredhandlive.comInstagram: https://www.instagram.com/hiredhandwebsites/Facebook: https://www.facebook.com/HiredHandSoftwareTikTok: https://www.tiktok.com/@hiredhandwebsitesNewsletter: https://www.hiredhandsoftware.com/resources/stay-informed