Menu Innovation & Value Strategy with Lazy Dog Restaurants CEO Chris Simms

Join Pat Cobe, Senior Menu Editor at Restaurant Business, for an exclusive conversation with Chris Simms, CEO of Lazy Dog Restaurants. Discover how this innovative casual dining chain is navigating 2026's challenging landscape while staying ahead of food trends.🍽️ What You'll Learn:How Lazy Dog balances affordability with premium dining experiencesThe strategy behind their $15 Fireside Favorites menuInnovative small plates and bar bites driving customer loyaltyMocktail trends and non-alcoholic beverage innovationMenu development secrets for 51 locations nationwideKey Topics Covered: ✅ Cravable Classics vs. Approachable Innovation ✅ Value-driven menu engineering in challenging times ✅ Small plates strategy (Korean fried chicken bao buns, tikka masala meatballs, garlic chili cucumbers) ✅ GLP-1 diet considerations and portion sizing ✅ Zero-proof cocktails and alcohol-free elixirs ✅ Technology's role in operational efficiency ✅ Upcoming fall menu innovations