Mercedes Comeback: De Auto Wint Van Marketing- #027

from De Marketing Bril · host Gijs van der Spek en Alex de Winter

Antonelli wint als 19-jarige zijn eerste Formule 1 race. Mercedes is terug. Niet door een slimme campagne of een nieuw merkverhaal. Ze bouwden gewoon een betere auto.Toeval, of het bewijs dat product altijd wint van marketing?In deze aflevering van De Marketing Bril bespreken we wat de Mercedes Comeback zegt over hoe sterke merken echt werken. Hoe overleef je jaren van irrelevantie aan de top? En wat leert de terugkeer van Mercedes jou als merk of ondernemer?Je ziet het door De Marketing Bril.De serie waarin marketingexpert Alex de Winter en ik, Gijs van der Spek, de actualiteit bespreken vanuit een marketingperspectief.

Episode metadata supplied by the publisher feed · Published Mar 26, 2026

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Mercedes Comeback: De Auto Wint Van Marketing- #027

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