Mercedes Villanueva on Reinventing Partner Marketing and Leading Through Transformation

Transformation sounds exciting—until you’re in the middle of it. In this episode, Mercedes Villanueva shares what it actually takes to rebuild a global partner marketing function while the entire company is rebranding, restructuring, and redefining how it goes to market.From prioritizing just three high-impact initiatives to reshaping partner programs around real customer outcomes, Mercedes explains how to cut through complexity and focus on what drives value. She also shares why flexibility matters more than perfection, how to let go of ideas that don’t work, and what resilience really looks like when nothing is fully under your control.A practical and honest look at building, leading, and adapting when everything is changing at once.