Merch, Marketing und Musik – Das Geschäft mit den Fans

from WDR 5 Dok 5 - das Feature · host Annelen Bergenthum

Wir leben in einer Zeit, in der Musikhören fast nichts kostet. Trotzdem geben Musik-Fans so viel Geld für ihre Stars aus wie nie zuvor. Das Geschäft mit Merchandise-Artikeln boomt – und viele wollen daran mitverdienen. Von Annelen Bergenthum.

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This episode was published on September 26, 2025.

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