Merchants of Peace: Can Trade Still Prevent War? | Sebastian Ferrari episode artwork

EPISODE · Jun 9, 2026 · 25 MIN

Merchants of Peace: Can Trade Still Prevent War? | Sebastian Ferrari

from The Samuele Tini Show - where business, innovation, and sustainability converge · host Samuele Tini

In 1919, a group of business people gave themselves a strange name: the Merchants of Peace. Their bet was that trading nations fight less. They had just watched Central Europe destroy itself, and they believed commerce could be a brake on war. A century later, with the Strait of Hormuz blocked and tariffs rising, that idea is being tested in real time. Sebastian Ferrari leads strategic initiatives at the International Chamber of Commerce, the world business organization representing an estimated 45 million companies across 170 countries. He argues the answer to fragile supply chains is not less trade but less concentration: more regional integration, especially across Africa and Latin America. We cover EUDR, TradeRoots Africa and AfCFTA, food as social stability, and whether trade can still keep the peace. Listen and share at samueletini.com.

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Merchants of Peace: Can Trade Still Prevent War? | Sebastian Ferrari

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